Thursday, March 24, 2011

In Praise of Quad Graphics

The challenge for companies selling print is that they need a non-print strategy to sell their companies capabilities.   This includes the use of blogs, Facebook LinkedIn, and Twitter. 

One old line print company is doing a  nice job in what appears to be their first step into the use of social media to promote their business.  I have recently added Quad Graphics to my Twitter feed (#QuadGraphics is their hashtag) and am glad I did.   It is an excelent source of links to news articles and forums that Quad Graphics is running on twitter.  I urge those who follow the mailing industry on Twitter to add this twitterer to their list that they follow and they will learn much

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