Trademarks are used in advertising and marketing. Followers of companies known for their marketing prowess follow these applications to get hints of new products. The following is a list of trademark applications that the Postal Service has filed with the United States Office of Patents and Trademarks since February 2011. Please comment on what you think this means for the Postal Service. I have put in bold those that sound new to me.
- 85345599 PRIORITY MAIL RETURNS
- 85345584 USPS RETURNS
- 85069794 US POSTAGE PAID
- 85121633 WE'RE EVERYWHERE SO YOU CAN BE ANYWHERE
- 85322722 USPS BLUE EARTH
- 85252023 POSTAL REGIONAL GROUND
- 85300712 EVERYWHERE I AM
- 85172124 SEE IF IT FITS!
- 85288878 COMMERCIAL FIRST-CLASS PACKAGE SERVICE
- 85281028 EVERY DOOR DIRECT MAIL - RETAIL
- 85312926 APPROVED POSTAL PROVIDER
- 85308333 UNITED STATES POSTAL SERVICE U.S.MAIL
- 85316561 PRIORITY MAIL REGIONAL RATE
- 85315681 YOUR OTHER ADDRESS
- 85314052 PRIORITY MAIL OPEN AND DISTRIBUTE
- 85302130 POST OFFICE IN YOUR HOME AND IN YOUR HAND
- 85281070 EVERY DOOR DIRECT MAIL - BMEU
- 85279781 IT'S TIME TO RETHINK YOUR SHIPPING
- 85034221 CRITICAL MAIL
- 85304523 APPROVED POSTAL PROVIDER
- 85322757 ELECTRONIC POSTMARK
- 85322745 USPS ELECTRONIC POSTMARK
- 85322733 UNITED STATES POSTAL SERVICE ELECTRONIC POSTMARK
- 85155718 PRIORITY MAIL FLAT RATE
- 85092549 PUTTING OUR STAMP ON A GREENER TOMORROW
- 85091695 PARCEL SELECT LIGHTWEIGHT
- 85091723 POSTMARK AMERICA PASSPORT
- 85269692 DE RING IN NEW WAYS
- 85251941 DE RING TRUST
- 85251730 EVERY DOOR DIRECT MAIL
- 85253319 SAMPLING THROUGH THE POSTAL SERVICE
- 85211936 USPS EPACKET
- 85211923 EPACKET
- 85204859 SECURITY: IT COMES WITH THE STAMP
- 85203928 REPLY RIDES FREE
- 85203651 PARCEL SELECT REGIONAL GROUND
So what new products does the list suggests may be coming?
- Priority Mail Returns - how does this compare to Priority Mail and other return services that involve private sector firms?
- Approved Postal Provider - This sounds like a name that will be used on signs and other marketing material relating to non-USPS locations selling postal services
- Parcel Select Lightweight - This sounds like a re-branding of Standard Commercial parcels.
- USPS Electronic Postmark and United States Postal Service Electronic Postmark - Is this a product in development?
- USPS Epacket and Epacket - It is unclear what product these terms could be associated with.
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