Monday, June 20, 2011

What do USPS Trademark Applications Tell About the Future?

Trademarks are used in advertising and marketing.  Followers of companies known for their marketing prowess follow these applications to get hints of new products.  The following is a list of trademark applications that the Postal Service has filed with the United States Office of Patents and Trademarks since February 2011.  Please comment on what you think this means for the Postal Service.  I have put in bold those that sound new to me.

  1. 85345599                PRIORITY MAIL RETURNS              
  2. 85345584                USPS RETURNS           
  3. 85069794                US POSTAGE PAID        
  4. 85121633                WE'RE EVERYWHERE SO YOU CAN BE ANYWHERE
  5. 85322722                USPS BLUE EARTH        
  6. 85252023                POSTAL REGIONAL GROUND         
  7. 85300712                EVERYWHERE I AM        
  8. 85172124                SEE IF IT FITS!        
  9. 85288878                COMMERCIAL FIRST-CLASS PACKAGE SERVICE         
  10. 85281028                EVERY DOOR DIRECT MAIL - RETAIL        
  11. 85312926                APPROVED POSTAL PROVIDER               
  12. 85308333                UNITED STATES POSTAL SERVICE U.S.MAIL          
  13. 85316561                PRIORITY MAIL REGIONAL RATE            
  14. 85315681                YOUR OTHER ADDRESS             
  15. 85314052                PRIORITY MAIL OPEN AND DISTRIBUTE              
  16. 85302130                POST OFFICE IN YOUR HOME AND IN YOUR HAND      
  17. 85281070                EVERY DOOR DIRECT MAIL - BMEU          
  18. 85279781                IT'S TIME TO RETHINK YOUR SHIPPING             
  19. 85034221                CRITICAL MAIL          
  20. 85304523                APPROVED POSTAL PROVIDER               
  21. 85322757                ELECTRONIC POSTMARK            
  22. 85322745                USPS ELECTRONIC POSTMARK               
  23. 85322733                UNITED STATES POSTAL SERVICE ELECTRONIC POSTMARK               
  24. 85155718                PRIORITY MAIL FLAT RATE        
  25. 85092549                PUTTING OUR STAMP ON A GREENER TOMORROW
  26. 85091695                PARCEL SELECT LIGHTWEIGHT              
  27. 85091723                POSTMARK AMERICA PASSPORT              
  28. 85269692                DE RING IN NEW WAYS            
  29. 85251941                DE RING TRUST          
  30. 85251730                EVERY DOOR DIRECT MAIL         
  31. 85253319                SAMPLING THROUGH THE POSTAL SERVICE            
  32. 85211936                USPS EPACKET           
  33. 85211923                EPACKET        
  34. 85204859                SECURITY: IT COMES WITH THE STAMP              
  35. 85203928                REPLY RIDES FREE
  36. 85203651                PARCEL SELECT REGIONAL GROUND          
So what new products does the list suggests may be coming?

  1. Priority Mail Returns - how does this compare to Priority Mail and other return services that involve private sector firms? 
  2. Approved Postal Provider -  This sounds like a name that will be used on signs and other marketing material relating to non-USPS locations selling postal services
  3. Parcel Select Lightweight - This sounds like a re-branding of Standard Commercial parcels.
  4. USPS Electronic Postmark and United States Postal Service Electronic Postmark - Is this a product in development?
  5. USPS Epacket and Epacket - It is unclear what product these terms could be associated with.

No comments: