The key figures:
- Same store brick-and-mortar sales - down 4.1%
- Internet sold and delivered sales - up 22.4%
- Overall US sales - down 3.6%
The impact of internet sales suggests that Sears gets 98% of its U.S. sales in retail stores. Sears is nearly a pure brick-and-mortar retailer. Unless it can improve its competitive position on the web and change its brick-and-mortar strategy to complement in-person sales strengths, it will have a real challenge to return to sales growth.
Sears's problems provides an example why companies that sell exclusively on the web now get 20% of all deliverable retail sales are growing rapidly, and those using the brick-and-mortar strategy have less promising futures.
Postal Vision 2020 will be bringing together some of the greatest minds in e-commerce, social media, digital and print communications to discuss the future of print and digital communications. The symposium to be held June 15, 2011 and the Marriott Chrystal Gateway Hotel in Arlington, VA. To learn more check out Postal Vision 2020 .