Sunday, September 19, 2010

Why Tablet Based Newspapers and Magazines will Succeed

The following ad from Newsday illustrates why ipad and other applications will succeed.  Watch it once to get the joke.   Watch it a second time to see how thr reader is holding the iPad.   It looks like the iPad can be physically handled not much differently than a newspaper. 

The only problem is bright light that might favor the less expensive Kindle and Nook for books and other text only applications.  This is illustrated in the following ad for Kindle that competes nicely with a printed book.

1 comment: said...



No doubt e-readers and IPads will continue to penetrate the market, especially as they add more functions. But how far?

I thought you might enjoy this contrarian piece I did a short time back, "Why Hard Copy Books, Magazines, and Newspapers Are Better Than E-Readers":