Friday, August 28, 2009

Marketing the Packstation

Deutsche Post did not just have to fund the purchase and installation of pakstations and train employees how to place parcels in them for pick-up by customers and remove parcels for processing but it had to fund a sizable marketing campaign to convince the public to use them. The two videos illustrated that marketing a new process of sending or receiving parcels is not an inexpensive proposition.

This web delivered commericial illustrates the problem of not being home when the delivery happens.

This video of a song was most likely used in shorter bits in commercials on the web, television, and radio. Since the Pakstation was introduced sometime before 2007 with a second order of 1,500 placed that, I am willing to bet that almost as many Germans can sing the chorus as can sing McDonald's big Mac jingle.

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